Penny the Penguin.

Bank of New Zealand’s (BNZ) purpose is to help all New Zealanders to be good with money. So for their annual ‘Closed for Good’ day, we created an interactive story book and app, that teaches children (aged 3-5) the difference between a need and a want. 

By helping children to understand how to make good decisions early in life, we’re setting them up with the foundations they need to be good with money when they get older.